I recently came across a video of a coach romping around a massive high school stadium. His head was forward, neck veins popping, arms flailing, demanding the best effort from his athletes. Later, I saw a peppy personal trainer dressed in much tighter clothing than I’ve ever worn, bounce around a state-of-the-art gym while blabbing motivation and no-pain-no-gain. These gave me a slight sinking feeling. Then I remembered How It Actually Is. I chose to spend a significant porti

Most dudes want the reward and not the struggle. They want the result and not the process. They’re in love with the victory but not the fight. Well guess what bro? GAINS don’t work like that! Who you are is defined by what you’re willing to struggle for. Our struggles determine our success. Training to reach optimal levels of performance is an upward spiral and if you think at any point you’re allowed to stop climbing, I’m afraid you’re missing the point. Because the joy is